Public Relations Campaign
Happening generated over £3m of PR Coverage with a PR, marketing and advertising campaign for Belfast Tall Ships 2009 Ltd.
800,000 visitors witnessed the arrival of over 40 magnificent Tall ships to Belfast dock. We were delighted with the turn out as we had aimed to attract 350,000 visitors to Belfast for the event.
We created and delivered an outstanding Public Relations Campaign focussed on the tagline ‘Go as you please’. We reached a varied market of day visitors, short break and city travellers, cruise passengers and local residents.
Our main channel of communication centred on wide TV coverage, including on board exclusives with crew members. Our PR work showcased Belfast as a dynamic modern European destination.
“I would like to pass on my sincere thanks and congratulations for all your efforts in making Belfast Tall Ships 2009 such a successful event. The press coverage helped to promote Belfast in a positive light and attract visitors from all over the province to the Festival, well beyond most people’s expectations but not mine of course! Well done!”
Dr W G O’Hare
Chairman Tall Ships Belfast 2009